![]() Platforms and publishers want to make money by serving those ads when you’re on their site. Brands want to sell products by serving you ads for things you’re likely to buy. Without cookies, the online world we know today wouldn’t exist.īut that world relies on advertising, which gives three kinds of companies a strong incentive to repurpose cookies to track your online behavior. Or each time you load a new page on Facebook, you have to log in again. Imagine every time you add something to your cart and click away, it disappears. With each new click you make, cookies help the site identify you as the same person. They function as the website’s short-term memory. It’s true, cookies do improve your experience. You’ve seen the pop-ups: “This site uses cookies to improve your experience.
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